With the increasing number of websites popping up daily, product counterfeiting is estimated to amount for 5-7% of world trade, with  a value of Euro 300 billion. The percentage has doubled in a period of five years and will continue to rise. This is a substantial problem that brand owners in all industry sectors worldwide must face.

Counterfeiting and imitating valuable brands and products worldwide, Infringing Intellectual Property Rights like Brandnames, Logo's and Copyrights, Conducting undesirable parallel import, Slandering valuable Brand Image by generating hate and boycot campaigns. Every day, subversive activities like these put your company's property, revenues and reputation on the line affecting seriously the companies revenues.

Brand and product protection is a must. The combination of serious loss of sales revenues and dangerous brand erosion, means it is essential that this issue must be addressed with urgency and determination.

As a result world’s leading brand owners supported by professional security organisations are now constantly developing and improving complex brand protection strategies using a combination of tactics, technology and legislation to stay ahead of criminal organisations and other parties.
Brand protection also requires the support of law enforcement organisations, government bodies trade associations and industry suppliers. Through collaboration, innovation and smart solutions, brand owners are finding new ways to protect both their brand and products and their customers.

The focus of our Brand Protection Strategy is to address all aspects of the brand. Not just analysing product counterfeiting but also examining infringements on trademarks and damages to the corporate brand image. From our extensive research and experienced network of professionals we will come together to the most effective solutions to your problems.