Pretection provides the foundation for a complete international strategy regarding your trademark.  Several services are offered which are derived from the specific circumstances your product or service is in, looking at its lifecycle.

Trademarks are an important part of a company's presentation especially on the Internet. They are used in domain-names, in the source code of the text (e.g. metatag) and of course in the body of the web page itself. Infringement of intellectual property occurs often on the Internet. Protecting these properties demands a specific approach, but is absolutely necessary. In fact, to refrain from any action might lead to trademark abandonment. The complexity and sheer quantity are such that randomly checking websites is insufficient. Pretection offers a complete solution for this issue.

• Recovery of infringing Domain names
  Using a brand name in a domain name is an effective way of using brand familiarity on the Internet. Unfortunately third parties can also make use of the reputation built by our clients. The brand name might be found in different locations within the domain name. Consider, for example, www.pretectionline.com, but also www.competitorcompany.com/~pretection.htm and many other possible variations. In addition, third parties may use general names to link to their websites. Interesting to know is which key domain names are registered by third parties that may lead to brand dilution, consumer confusion or unfair competition in general. Pretection delivers domain name information worldwide as a component of the Intellectual Property Monitoring Report.
• Domain Name Acquisitions
  In a world of rapid changes and information overload, it has become of vital importance to a firm to have a website as a communication instrument. With billions of web pages in existence today, the lack of a website to represent your company may be a major detriment to your company's image and reputation. When you consider that almost every company has a website for its users to access, the lack of the same for your firm lends your clients to believe that you are either too small to do business with or perhaps even a bogus business enterprise.

The first step in creating a website to represent your firm is the acquisition of a domain name. Without the domain name you cannot create the site since the name represents your address on the Internet. With the rapid growth of the Internet comes the quick absorption of all plausible domain names. Therefore it is imperative that you move quickly in obtaining the domain name you desire for your site. This can often be obtained far in advance of the actual creation of a website. Pretection can pre-register your domain name so that when the time comes for you to place your website on the Internet you already own the name.

But, what do you do if another firm or individual already registers your domain name, or uses your brand name in an unethical way (imagine yourcompanysucks.com)? Pretection helps preventing and solving this problem. With the excitement that the Internet's growth has provided, also comes a frenzy to buy up all available domain names in the hopes of profiting from their later sale to the companies, who require the names for their company websites. Pretection serves as the liaison in the acquisition of domain names and the recovery of infringing domain names. We are able to locate the owner of the domain name in question, ascertain whether or not the name is being used on an active site, and determine the method and costs involved in obtaining the necessary domain name. Based on similar sales we can consult with your firm as to the proper price to pay for the domain name and also determine other options for your firm should negotiations fail.

• Text
  Inclusion of your brand name in the text by third parties can damage the distinctive quality and reputation of your brand name. Negative remarks stated on the World Wide Web or Newsgroups could damage your brand name and reputation unnoticed.
  Your brand name can also be used to gain unjustified advantage. For example, by using your brand name, third-parties could generate increased traffic to their website.
• Links
  Your brand name can also appear in the hyperlinks of third-part websites. If the website is of a controversial nature, a undesirable situation might arise. A hyperlink leading to your site on the competitor's website could be an instance of this. This leads to an undesired association.
  Also, a hyperlink in your brand name, could also lead to another website.
• Title
  The title of a website can also display your brand name without your explicit permission. The title, too, can determine the ranking within a search engine's results.
• Metatag
  Metatags are invisible pieces of HTML-code, that are important for the find ability of your website by search engines. By placing your brand name in their metatag, your competitors can influence the results of search engines.

Pretection analyses, monitors and reports comprehensive and relevant information about Trademarks worldwide in the Intellectual Property Monitoring Report.