Police and other authorities seized $2 million in counterfeit goods in Chinatown at 415 Canal Street, New York. The haul included “enough fake Louis Vuitton clutch bags, bogus Kate Spade calfskin totes and faux Fendis to keep hundreds of low-rent supermodels happy through all 12 days of Christmas,” reports the Times’ Michael Wilson.

The sales of counterfeit products of famous brands, is the number one problem for the fashion industry. They don’t only have to cope with a tremendous loss of income, but also the damage these counterfeit products bring to the brand image.

The sales of counterfeit products of famous brands, is the number one problem for the fashion industry. They don’t only have to cope with a tremendous loss of income, butt also the damage these counterfeit products bring to the brand image.

Louis Vuitton, worlds most famous manufacturer of high quality Leather goods and accessories, has the biggest problem regarding counterfeit products. Yet, the company spends about ($2 million) a year to employ a staff of 6 members to clamp down on counterfeit products and to prevent imitations from slipping in from overseas, which could destroy market order in Japan.

Not only offline sales of counterfeit products, but online sales influences the fashion industry too. Pretection International is currently conducting an Online Sales monitoring service for Louis Vuitton. This service includes worldwide monitoring of the Internet and the analysis of infringing websites which sell counterfeit products, according to criteria Louis Vuitton and Pretection put together. These websites are rated to importance and handled by Louis Vuitton via the extranet of Pretection, on which all results regarding the monitoring and analyses of websites can be followed.

Thanks to the Services conducted by Pretection, Louis Vuitton is able to have an overview of the amount of infringing websites and can take care of these sites according to their rank on Pretection's Extranet. This will help to minimize the loss of revenues by diminishing the amount of counterfeit sales and regain their brand image.