Distribution Monitoring conducts frequent searches for information on distribution matters, delivering valuable steering information. Distributor networks are a critical element of online success. Many companies utilize distributor and affiliate networks to drive online exposure, grow sales and maximize their online investment. However, without proper maintenance of the distributor network it can do more harm than good. Unsupervised distributors may be misusing brands, linking to competitors or displaying improper information, all of which creates potentially large costs for an organization.
The size and fluid nature of distributor networks on the web makes manual efforts to monitor distributors' activities costly, time consuming and ineffective. Because distributor sites may change at any time, effective distributor monitoring efforts must be systematic in nature and broad in scope.
Combining powerful Internet monitoring technology with human expertise, the Pretection Distribution Monitoring Service allows our clients to monitor their distributor networks on a 24 by 7 basis to ensure that their networks are operating at maximum levels.
The Distribution Monitoring Service allows your organization to obtain a full inventory of its distributor network, with online subscription-based reporting of distributor sites that are not in compliance with established guidelines. Your Pretection subscription will include reporting on activities within distributor sites such as:
- Improper use of company logos and other trademarks
- Unallowed links
- Incorrect pricing
- Inclusion of competitors
- Out of date product information
Next to above mentioned services, Pretection offers the following:
- Monitoring of national or worldwide distribution channels on the internet
- Parallel or illegal imports plus grey markets
- Distribution to markets and target consumers without official authorisation
- Unofficial dealerships
With timely, comprehensive monitoring of your distributor network, you can ensure that your brand equity is secure and that your organization is maximizing the value of its online network.
